INNOVATORS THINK TANK

Innovation-as-a-Service

Your external innovation lab.

The R&D department you need—without the R&D department you don't.

We help businesses identify, test, and validate new value—without the overhead, delays, or risk of building an internal team.

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What We Do

Innovation without the overhead

Most companies are so focused on delivering today's value that they miss the opportunity to create tomorrow's. We help you identify and validate new value creation opportunities—so you can grow, adapt, and stay relevant in a changing market.

Clear Problem Framing

We identify the right problems to solve, separating symptoms from root causes to focus your innovation efforts where they'll create the most value.

Real-World Experiments

We design and run experiments that test your assumptions, uncover opportunities, and reduce risk before you invest significant resources.

Actionable Insights

We deliver clear, honest insights that guide smarter decisions—helping you avoid costly mistakes and build solutions that actually create value.

Why It Matters

Innovation is a process, not a department

Every business wants to innovate and grow. But most are focused on day-to-day delivery, not discovery. The result? Missed opportunities, wasted resources, and increased risk of disruption.

The Cost Problem

Building an internal innovation team requires significant investment—typically $400,000 to $600,000 annually—before seeing any results. Our approach delivers value at a fraction of that cost.

The Time Problem

Traditional innovation efforts often take 12-18 months to show results. Our process typically delivers actionable insights within 8-12 weeks through rapid experimentation.

The Focus Problem

Internal innovation efforts frequently get deprioritized, caught in politics, or disconnected from real customer needs. As an external lab, we maintain objectivity and momentum.

The Solution

We don't replace your expertise—we amplify it. Our external innovation lab brings specialized methods, objective perspectives, and a proven process that helps you learn faster and build smarter.

Our Approach

Transforming assumptions into insights

We apply a rigorous methodology to reduce innovation risk and accelerate learning. Our process is designed to validate opportunities at a fraction of the traditional cost.

First principles thinking

Innovation requires more than just creativity—it demands a structured approach to uncovering truth. We start by identifying what must be true for an idea to succeed, then design experiments to validate those assumptions.

This focus on evidence over opinions allows us to help you avoid costly mistakes and invest with confidence in opportunities that create real value.

Clarity

We break down complex innovation challenges into testable hypotheses, isolating the key assumptions that will determine success or failure.

Validation

Through focused experimentation, we gather real-world evidence that validates or invalidates critical assumptions with minimal investment.

Direction

We translate experimental results into clear insights and strategic recommendations, providing a confident path forward.

The path from assumption to insight

Hypothesis

Frame key assumptions

Design

Create elegant experiments

Execute

Run rapid tests

Analyze

Extract meaningful data

Action

Make informed decisions

Our Story

Built from innovation experience

The journey that shaped our unique approach to creating value for businesses.

Innovators Think Tank was born from our founder's firsthand experience with what works—and what doesn't—in innovation across multiple industries and business models.

After building several successful companies and helping hundreds of organizations with their innovation challenges, we saw a consistent pattern: businesses want to innovate and create new value, but they get stuck in the process.

That's why we created Innovators Think Tank—first as a global community connecting thousands of innovators, then as an incubator helping launch successful projects. Now, we bring this distilled expertise directly to businesses as their external innovation lab.

4500+

Global Innovators

Innovation Events

150+

Launches

Results

What our clients say

We've helped businesses across industries create and capture new value through our Innovation-as-a-Service approach.

Going through the program helped us ground our concepts in basic first principles and validating those. What a fantastic experience, we learned a lot. We were pushed and challenged, thank you for the guidance given.

John Allen

Founder/CEO, The One Button

If you're open to challenge yourself, assumptions, and ready to pivot, I think this is the greatest experience you could have.

Masha

Founder/CEO, KUBEFilms

It doesn't matter where you are in the world, if you find the Incubator or ITT. They have the structure and right curriculum to help your ideas come to fruition.

Joshua Igbon

Founder/CEO, it's-Creative Gille

FAQ

Common questions

Everything you need to know about our Innovation-as-a-Service approach.

Why not build an internal innovation team?

Building an internal innovation team requires significant investment—typically $400,000 to $600,000 annually—before seeing any results. Beyond the cost, internal teams often struggle with objectivity, get caught in politics, or become disconnected from real customer needs. Our external lab provides specialized expertise, objective perspectives, and faster results without the overhead.

How long does it take to show value?

Unlike traditional innovation approaches that can take 12-18 months to show results, our process typically delivers valuable insights within 8-12 weeks. We focus on rapid experimentation and validation, helping you make informed decisions quickly based on real-world data rather than assumptions.

What kind of experiments do you run?

We design custom experiments based on your specific innovation challenges and questions. These might include customer interviews, prototype testing, simulated product launches, digital experiments, or small-scale market tests. The goal is always to gather meaningful data with minimal investment before committing significant resources.

How much does it cost?

Our Innovation-as-a-Service engagements are typically a fraction of the cost of building an internal innovation team. We offer flexible engagement models based on your specific needs and the scope of innovation challenges. Contact us for a customized proposal tailored to your business objectives.

Ready to innovate?

Transform uncertainty into strategic advantage

Join forward-thinking companies that use evidence-based innovation to outpace competitors, minimize risk, and create breakthrough value in rapidly changing markets.

Schedule a Strategy Session →

Get in touch

Let's explore how we can help

Ready to discuss how Innovation-as-a-Service could work for your business? Reach out to start the conversation.

We work with businesses across industries who are serious about creating new value for their customers but don't want the overhead and delay of building an internal innovation team.

Email Us

insight@innovatorsthinktank.com

Call Us

+1 (720) 385-8264